” The sunk cost fallacy is most dangerous when we have invested a lot of time, money, energy or love in something. This investment becomes a reason to carry on, even if we are dealing with a lost cause.
The more we invest, the greater the sunk costs are, and the greater the urge to continue becomes.
If we decide to cancel a project halfway, we create a contradiction: We admit that we once thought differently. Carrying on with a meaningless project delays the painful realisation and keeps up appearances.
No matter how much you have already invested, only your assessment of the future costs and benefits counts. “
The people suffer from famine because of the multitude of taxes consumed by their superiors. – Laozi
Free Citizens 