On the rhetoric of change: I’ll take “evolution” and “transformation” over “revolution” and “creative destruction,” thank you

Minding the Workplace

Seeking the light (photo: DY)

This may sound a little abstract, but I’ve been paying attention lately to the rhetoric associated with perceived needs for dramatic change. Among other things, some political activists call for “revolution,” while certain business innovators call for “creative destruction.”

Perhaps I’m getting soft, but I’ve come around to favoring dramatic change in the forms of “evolution” and “transformation.” You might consider this a matter of mere semantics — the kind of distinctions a geeky professor (i.e., me) might make — but I believe the connotations accompanying these terms play out tangibly in terms of actions.

Whether it’s political “revolution” or capitalistic “creative destruction,” the inevitable human casualties that accompany such sudden transitions are too often treated as acceptable collateral damage. After all, “blowing up stuff” (hopefully figuratively) often means that people are going to get hurt.

OK, I confess, as far as pathways…

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